Comprehensive Online Business Services And Strategies

How We Approach "Online Business Intelligence"

Based upon the goals of creating a scalable, sustainable and profitable web business, the following Action Plan outlines a process, the tools and the vital components you will need to consider for your web business.

Discovery Strategy

A discovery analysis is the first in our process. At this stage we will begin to formulate a full Online Marketing Strategy.

This may include a Site Audit if you have an existing website or a Market Research Brief if you do not yet have a web presence.

PPC Testing Strategy

We use PPC to analyze the market demand from a high level and used this base of keywords as the basis for keyword selection for the ensuing Pay-Per-Click search engine test.

The purpose of testing through PPC is to extract the 3-5 vital metrics for your business. They include:

Converting Keywords
Cost Per Visitor
Cost Per Prospect
Cost Per Customer
Value Per Visitor

Business DNA Research.

Using the “money keywords” from PPC testing results as a basic, the next step is to complete a detailed market and keyword analysis, taking into account latent semantic indexing and synonym co-occurrence.

Continuity Strategy

A well thought out continuity plan is vital to the success of any web business. A continuity plan is design to catch buyers and possible customers in all stages of the buying cycle.

Marketing Strategy - Macro

A traffic plan details the components necessary to create the appropriate overall web presence for your product or service.

The Marketing Plan is the macro approach and includes a high-level review of your overall market in order to determine which specific traffic channels are most suited for your product and business model.

Traffic Strategy - Micro

A macro approach includes a review of each chosen marketing channel and creation of a plan of action for attracting traffic according to each channel's unique capabilities and reach.

This step includes a detailed plan of action for promoting from within each marketing channel. Each marketing channel has its own advantages and disadvantages.

Sales Strategy

The sales plan is the most important aspect of your strategy and campaign.

In order to attract prospective clients in all ranges of the buying cycle, it is important to offer create front-end and back-end product.

Maintenance & Growth Strategy

A macro approach includes a review of each chosen marketing channel and creation of a plan of action for attracting traffic according to each channel's unique capabilities and reach.

Testing & Tracking Strategy

Tracking and testing are the glue that holds everything together, and the primary tool which identifies opportunity for the ongoing project.

End Strategy

We have discussed the importance of front-end product as well as back-end products which brings us to the last and most wide scale view of your web business or project, the end goal.

Most business owners, especially on the web do not consider this animportant question about their business or idea.

We have found that identifying this important question can often make the difference between mediocrity and success.

Your end goal may be to increase revenue to a certain level, to monetize the business worth, to create a legacy for your children, to cash out in a set number or years...