Using the Internet Effectively - Complimentary 8-Part Report
Get 'EM To Do Something | |
| Name: | |
| Email: | |
We Respect Your Privacy | |
Get 'Em To Do Something
You have only a few seconds
All your hard work comes down to a few seconds that a visitor spends on your site!
You have spent months getting things ready. Keyword lists, PPC ad copy, banners, SEO, affiliate programs, website analytics, special offers, follow-up emails, etc.
And then only the tiniest percentage take action. Most visitors leave within 8 seconds.
What Went Wrong?
Conversions do not happen in a vacuum
There are external and onsite conversion factors that affect whether a visitor will take or not take your desired action. Some you can control and others you can't.
You will greatly increase the change of a conversion by attracting "targeted visitors" who are ready to buy. We will discuss this in detail in our Get 'Em To Come section.
But for now let's examine a few of the external and internal factors that affect conversion.
External conversion factors
Visitors arrive at your website with many factors already influencing them.
- Brand Strength - Visitors to your website are more likely to act if they are familiar with your company and trust your product.
- Degree of Commoditization - If your products are nearly identical to the competition in your industry then the main motivator for a visitor will be price.
- Seasonality - Some products or services are evergreen and in demand all year long because they are either consumable or perishable. Others are highly seasonal or are needed for an event or purpose
- Intention and Commitment - Not everyone who visits your site has the same intention or commitment to act. There are many factors that come into play ie. demographics, psychographics, personality type, time of day, etc.
Onsite conversion factors
How do you influence your visitors with the design of your site? They will come to your website with their unique needs, emotions and perspectives.
There are well tested solutions and lessons to be learned from the direct marketing field. DM is all about getting people to respond to your offers by appealing to their fundamental emotional motivations.
We rate your website by several factors including the following:
- Anxiety vs. Trust - Surfing the web and taking action on sites produces anxiety. There is fear associated with giving personal information, allowing contact and paying by credit card. Minimizing anxiety will increase conversions.
- Confusion vs. Clarity - There are very few websites that are clear simple and intuitive. Most are confusing, crowded and overloaded with too many choices. Most have poor navigation. Visitors are confused about the consequences of thier actions and therefore take none. Redesigning your site's architecture will increase conversions.
- Alienation vs. Affinity - Visitors want to be understood, recognized and valued. You have to understand your target market and speak to them with the language they use, the images they identify with and the calls to action that are familiar and comfortable to them. If your site does that your visitors are more likely to positively respond.
How do you get your visitors to take action?
Easier said than done! You only have their attention for a moment. You don't know who 
they are. You don't know what they are thinking or feeling.
Assuming you are getting the right visitors to your site, and that's a big if, a marketing oriented website must contain these elements:
- A clear sales message that relates specifically to your target audience
- Simple, clean design that doesn't confuse or overwhelm your visitor
- Page structure using tested, proven placement of components for maximum impact
- A mechanism for converting your visitors to prospects you can contact
- A measurement system for tracking the performance of your web site
Additionally, if you're involved in e-commerce, where you are conducting transactions on line, you need an order processing and fulfillment system that:
- Makes it easy for your customer to order
- Offers a seamless process so you don't lose customers
- Follows up with your customers to encourage them to order again
A compelling solution
Let us look into your web business and show you how to maximize your resources, guide you to increased profits and improve your return on investment.
Our offer to you:
If you don't feel that the investment with us was worth it we will give you a full refund.
And if you do, and choose to retain us to impliment our solutions we will deduct it from your invenstment to have us help you improve your results.
