Using the Internet Effectively - Complimentary 8-Part Report
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Website Customer Retention Strategies
Retention is the third key online marketing activity. Once someone has become aware of your company and made initial contact, you must deepen your relationship with them to extract value in the future.
Customer retention
Everyone wants to retain their existing customers. Few companies, however, are implementing positive strategies aimed at retention.
Most companies are organized for acquisition. Their advertising and sales programs are designed to find and promote their products and services to new customers. The companies are organized on a product or brand basis, not on a customer segment basis.
While they all have customer service departments, and most have a customer service toll free number, they lack an integrated marketing strategy that is directed at retention, and that defines retention as the measurement of success.
Bizzites creates retention strategies that work for you, and implements tracking to measure the increases of lifetime value of your customers.
Think lifetime value of a customer.
After your prospect buys, you need to continue the dialog. This is where your initial cost of the sale can be leveraged many times over as you offer more products and services to your existing customers.
If you are not calculating the lifetime value of your customers you are leaving money on the table. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
Retention strategies that build loyalty
- Membership cards and membership programs
- Welcome and thank you communications
- Satisfaction surveys, followed up by phone calls and letters
- Beefed up customer service, empowered to solve problems
- Enhanced technical support with follow up satisfaction calls
- Frequent buyer programs which permit customers to build up equity
- Event driven communications that are meaningful to the customers’ lives
- Databases that keep track of customer’s purchases, preferences, complements and complaints, which are used to carry out loyalty building services and dialogs.
- Integrated marketing programs where the advertising, direct communications, customer service, database marketing and sales programs are all orchestrated together and designed to build loyalty.
- Segmentation of the customer base by lifetime value groups, and different marketing programs designed for each segment.
A compelling solution
Let us look into your web business and show you how to maximize your resources, guide you to increased profits and improve your return on investment.
Our offer to you:
If you don't feel that the investment with us was worth it we will give you a full refund.
And if you do, and choose to retain us to impliment our solutions we will deduct it from your invenstment to have us help you improve your results.
